Low spenders are subscribers of OnlyFans, Fansly, Fanvue, LoyalFans and other platforms who spend minimal amounts on content.
What is the problem with low-spenders for models
Budget - spend $5-20 per month on the entire platform. Behavior - subscribe to free accounts, rarely buy PPV content, look for discounts and promotions. Expectations - they want to get maximum content for a minimum fee, they often ask for free materials.
At the same time, models take a lot of time - they communicate, correspond, promise to buy something later, and constantly ask for free materials.
Strategies for working with lowspenders
- Segment fans with lists - you need to identify the fan category and potential. Most often you can do this through ordinary questions: where are you from, what do you do, and so on. In low-income countries, most OF/FA users spend very little money.
- Use communication scripts for this category of fans to waste as little team time as possible.
- Sell low-cost products - for example, subscription to a page, instead of PPV. Works well on Fansly with a system of tiers (subscription levels).
- Special mailings for this list of fans with inexpensive products.
- More radical strategies:
- Blocking certain countries.
- Blocking users who do not spend money.
- Hard Pay Wall - only those who have purchased a subscription can write models.
- In the settings, set a ban on private messages if a card is not linked (doesn't help much against low-spenders).
- Social activity on your page, on social networks - likes, comments, and so on. It's not money, but it's useful for algorithms and rankings.
Facts
Lowspenders make up 60-80% of most creators' audiences. Although their individual returns are low, they can collectively generate income. Many creators view them as potential clients for upselling in the future - although the chances are not very high.
